Join this dynamic panel as they explore the intersection of meat science and innovation, unlocking the potential of hybrid and cultivated protein products. They will dive into the science behind combining plant-based and animal ingredients, crafting products that deliver meaty taste and texture. They will uncover the challenges and strategies for achieving meat-like taste, aroma, and mouthfeel in hybrid and cultivated products, as well as analyze how these innovations can deliver essential nutrients and address potential health concerns.They will also discuss the environmental impact of hybrid and cultivated proteins, comparing them to traditional meat production. They will explore the exciting world of cell-cultivated meat, understanding its production process and potential to revolutionize the protein landscape. And they will discuss how meat science insights are informing the development of more authentic and satisfying alternative protein experiences. Delegates will therefore will gain insights into consumer preferences and trends driving the demand for hybrid and cultivated protein options, as well as learn how to navigate the evolving regulatory landscape for these innovative products, ensuring compliance and market access.

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