2024 Conference Session
Retail & Food Service
Launching a new ingredient into retail and food-service: How education is key to marketing and end-user adoption
April 24, 2024
14:20
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14:40
Speakers
No items found.
About the Session
Mycelium is a totally new ingredient/food source that needs to be introduced to the industry and consumers; it has hurdles and opportunities that are interesting to talk about. Let’s dive into how education is crucial in marketing a new ingredient to retail and food service so that all buyers and consumers are excited to bite into it! We will also touch upon the differences between types of mycelium grown using liquid and solid-state fermentation and how those growing practices result in different textures for endless “new food” opportunities.
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